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Earth Pledge Is a Major New York Advocate of Sustainability
Earth Pledge began in 1992 as part of an effort by Ted Kheel
to promote interest in the 1992 Rio Earth Summit. To aid in
his efforts, Kheel enlisted
the support of his friend and internationally acclaimed artist
Robert Rauschenberg, who created Last Turn, Your Turn (1991),
the official artwork of the Earth Summit. The proceeds from
the sales of these limited-edition prints were contributed to
Earth Pledge.
Today Earth Pledge has evolved into a major advocate for sustainability
or what executive director Leslie Hoffman describes as the "interconnectedness
of everything." Earth Pledge identifies and promotes innovative
techniques and technologies that restore the balance between
human and natural systems. Through demonstration, education,
and research, it is delivering viable models to government,
industry, and communities. For Earth Pledge, the New York region
has become the laboratory for implementing replicable solutions
to inspire and facilitate a global transition to sustainability.
With a series of unique initiatives, Earth Pledge is expanding
its agenda of
sustainability, initiatives designed to increase the connection
between health and environment. Its Green Roofs project involves
planting the tops of urban buildings with sod, plants, flowers
and trees to ameliorate urban heat, lower energy costs, purify
the air and reduce storm-water runoff. Its Farm to Table initiative,
designed to create demand for sustainable local products, connects
New Yorkers and others to farmers and vintners in the region
to help boost the local economy. A third initiative, The Waste=Fuel
project is working with anaerobic digestion to create new ways
to turn human and animal waste into clean energy.
Earth Pledge's fourth initiative, Future Fashion, featuring
ecocouture made with organic and recycled fabric, has been making
headlines through highly visible events such as Verdopolis and
New York Fashion Week. During New York Fashion Week, for example,
28 top designers dazzled New York with cutting edge eco-friendly
fashions on the runway. Renewable, reusable, non-polluting fabrics
such as organic cotton and wool, bamboo, corn-based fibers,
recycled fibers and biopolymers were transformed into everything
from elegant couture to street wear. The message is clear.
Sustainable
fashion is within reach and need not limit the range and quality
of products that designers can offer, from couture to sportswear
to home furnishings. The use of eco-friendly products such as
organic cotton, organic wool, corn fibers, recycled fabrics,
biopolymers, natural dyes to industry proves that style and
sustainability can coexist - creating market demand and improving
health and the environment. Part of the Nurture Nature Foundation
family, Earth Pledge's dominant message is environmentalism,
says Kheel. "We are creating awareness. Most important, we are
encouraging change by example."
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